Five Tips for Selling Hundreds of Copies of eBooks This Summer
E-books have taken the world of e-commerce by storm. Unlike physical books, they’re less glitzy, which means eBooks can cover everything from the art of birding, to cookbooks, to the latest exercise book. Many entrepreneurs are considering ebooks for one major reason: they require very little time and money, and can generate a lot of money on the backend, making them a powerful ROI. Plus, ebooks can help build an entrepreneur’s personal brand and credibility.
Everyone has an ebook somewhere inside of them. It could be a life story, a must-read resource book, or a clear, straightforward guide. Well positioned and brilliantly marketed, this simple project could fetch tens of thousands of dollars within months of its release. If you have an ebook in mind, here are four tips for achieving it.
1. Determine a clear goal for the book
If your only goal is to make money, think again. Customers can still sense if there is a drain, even if there is really good information in the book. The best ebooks, however, are those that are made with a goal higher than money in mind. Some authors turn to e-books first to prove to literary agents or potential publishers how many books they can sell, thus preparing them for subsequent commercial success. Some entrepreneurs just want to sell a handbook of powerful tools and advice, with the nuance of the book promoting their product.
Do you want to be an industry leader? Prove that you can get the numbers? Connect more deeply with your audience? Start here, then zoom out. To achieve this goal, what should your ebook cover? Determine if there is a fun way to incorporate your business name or product name into the title of the book, then come up with a marketing plan.
2. Hype The Book on social networks
We all know that digital marketing is inextricably linked with social media these days, and the best thing about it is simply to lean over it. Whether you’ve already racked up a large number of followers or are just starting out, an eBook is a great focal point for the next few months of your content. For example, if you publish an ebook on how to start a fashion business, you can create reels, TikToks, and posts that focus on little nuggets of advice from the book.
Think of it like this: If one part of the book talks about the importance of mentors in the fashion industry, you could do an entire article on how you found your own mentors. Take the little pieces you write and direct them to something even bigger.
3. Sell a lifestyle or inside information
Entrepreneurs who make have many subscribers know that they have attracted their audience by already selling an aspect of their life. Take Nicola Napolitano, for example. As a seasoned e-commerce entrepreneur, he speaks daily to his Instagram audience of over 70,000 people to show what his lifestyle is like. This includes an overview of his sales dashboard, tips for other entrepreneurs, and a glimpse into a life of luxury his success has brought him. Napolitano himself has helped entrepreneurs sell everything from simple ebooks to software, and he says the secret to selling ebooks lies in the perceived value of the information.
âSince eBooks are so full of information, customers are more motivated to buy when they know the pages of the book contain something they can’t find elsewhere,â he explained. âMarketing your book as ‘never seen before’ or pointing out the ‘secrets’ it contains is a great way to build intrigue and get them to buy. ”
4. Make a gift of a chapter from the book
Have you ever been to a bookstore, bought a book, started reading and couldn’t stop? Sometimes the pages of a book are exactly what draws the reader to finish. Since eBooks aren’t located in bookstores or anywhere physically for customers to read, you might need to get a little creative. Many successful eBook authors offer only one chapter of their book, but they make it a juicy chapter and use the giveaway as another marketing campaign for the book as a whole.
Make sure the chapter you choose has a value proposition in itself. For example, if the book as a whole explains how to create a powerful social media content plan, make it a chapter on building your own brand. Treat this chapter as a mini ebook because of the valuable information it offers. For giveaways, get customers’ email addresses – they’ll go straight to your marketing list where they’ll continue to receive emails about your work.
Another important aspect of ebooks is that they are a product that keeps on giving. Since you don’t need a manufacturer or physical inventory of products, the sky is the limit. One piece of content that you create can generate thousands of downloads while you sleep. Consider this powerful tool for making more money and building your influence this summer.