Malouf appoints Willes Brand Manager »BedTimes Magazine
Sleep products and Accessories supplier Malouf, based in Logan, Utah, has restructured its marketing team by appointing Ashlee Willes as new brand manager. She was previously responsible for social media. In her new role, she works directly with Scott Carr, Marketing Director.
Willes has been with Malouf for three years and previously focused on digital marketing, including social media, for the furniture company. She also has experience in retail, technology sales and consumer insight, and previously managed a well-known brand of consumer clothing and furniture.
Now, Willes leads Malouf’s branding strategy and oversees the marketing team, including the email, content and digital specialists. As part of his main responsibilities, Willes works with the creative departments of the company to create marketing materials (e-books, videos, signage, etc.) for his business partners.
“Ashlee is a valuable asset to our team and brings years of experience in the sales and furniture industries,” said Carr. “His leadership and his organization will allow us to continue to offer high-level support to all our partners. Ashlee will also play a key role in expanding the Malouf brand.
Willes added, “I am delighted to take on this new role and delighted with the growth of the business and the direction we will take next. At Malouf, we value every partnership and look forward to working more closely with clients and helping them achieve their goals.