Monday Memo: Talk Topic Two-fer
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Barring the unpredictable, today’s callers talk about Super Bowl commercials. Next Monday, Presidents Day, is a holiday for some, disrupting listening habits. So here are two hot topics, which lit up phones when I used them myself to host “The Jim Bohannon Show” and elsewhere.
“Your most monumental presidents? »
On Mount Rushmore there is room for four: “If we carved it today, who do you think deserves to be there? [phone number]”
Click here to download the cheat sheet, including:
- The pitch, with quick bios of the four currently on display at Rapid City.
- List of presidents who have been missed, because they served either during the 14 years the monument was carved or since.
“If YOU were president, ONE DAY…?”
Historical purists will scoff at this technicality, but it actually happened, in 1849.
Who were the 11th, 12th and 13th Presidents of the United States? Many Americans – even history buffs – would answer wrong! At least constitutionally…
- #11 was James K. Polk
- #12 was David Rice Atchison
- Number 13 was Zachary Taylor.
David WHO??? Click here for the story.
Then ask, “If YOU were president ONE DAY, what would YOU be doing?” »
Notify your call screener. He or she is about to get busy. And help yourself with “Tips for call filters”, a free download. Just email – even a blank email will do – to [email protected] Moments later, the robot will deliver.
Holland Cooke is the author of the e-book “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download here; and “Multiply Your Podcast Subscribers, Without Buying Clicks”, available at Talkative books (click on the banner on this page), and. HC is a consultant working at the intersection of broadcasting and the Internet. And it hosts”The big picture“TV show Friday nights at 7 ET on RT America. Follow him on Twitter @HollandCooke
Category: Advice