Travis Scott and Dior deleted “collaboration” from dictionary
Almost exactly two years ago today, I spent a breathtaking afternoon near the Arc de Triomphe and watched Kim Jones complete her Spring / Summer 2020 menswear collection.
The locker room was like a Willy Wonka chocolate factory for modern fashion lovers. On the wall, tables with champagne suitcases made in partnership with the new acquisition of LVMH Rimowa at the time, favorite remixes of the Galiano era such as saddlebags and Dior bellows prints, and many made with prosperity by Daniel Arsham. Accessories and jewelry were lined up. Yoon Ahn, Matthew M. Williams.
What they all had in common: tips for organizing (no, speeding up) other people’s work. “I manage what modern Dior sees,” Jones said. Told me at that time.. “For example, a comparison of the romantic vision of Raymond Pettibon and Jean Cocteau. Daniel Arsham’s work on Dali. Cowes from Picasso’s point of view. You have to look at them from the point of view of where we are now. not.”
Two years later, the strategy is exactly the same, as the industry looks at Jones’ hit collection in collaboration with Travis Scott, who has gone from a musician to a mega-brand.
Curatorial Boulevard, which continues from Christian Dior (born 1905 in Granville) and Travis Scott (born 1992 in Houston), is meandering, but not so indirect. “When Christian Dior first visited the Americas, one of his first stops was Texas, which he loved,” Jones told us during this season’s try-on. “He liked her more than Los Angeles, so I saw it as an idea to start a collaboration with Travis Scott.”
A French fashion designer wandering the surreal plains of Texas, this witty image is set design for today’s Spring 2022 menswear parade, featuring giant roses and magic mushrooms growing from dusty pink sand. Did a lot. The Western Desert has always been a fantastic space, the projection plane of the sky for the wildest creative imagination, whether or not it belongs to Hunter S. Thompson. Las Vegas of fear and disgust Or at Travis Scott Astromonde..
The advantage of the desert in the sky is that it is a space where anything can happen. And today, as the worlds of pop culture, art, and high fashion drift together like structural plates, we learn not to be so surprised by the seeping volcanoes and lava that form. Was it really shocking to hear that Travis Scott makes burgers at McDonald’s? Likewise, was it really shocking to learn about this new collection at Dior? These developments are part of the natural course of things, and in Kim Jones’ work the collaboration is not only surprising, but still makes sense.
“I met Travis six years ago and we’ve been in constant contact since then,” Jones told us, telling us the story of the series from 1947 to the present day. “I started talking to Travis about a foundation that students want to create to make sure they can’t afford to go to Parsons School of Design and make their dreams come true, so talk to him. ” Would you like to do something together? “Because you work with fashion brands and haute couture houses and can also support this project. This fundraising campaign led to the creation of a series of hand-painted shirts by artist George Condo, the show’s most fascinating artefact. It will be auctioned off to fund Scott’s scholarship program.
The setting for today’s show would let you assume a full parade of Yeho clothing, but no Old Town roads were found in this collection. Western accents came in the form of flared cuts, python prints, jeweled cacti, and the aforementioned satchel return to its natural habitat. There were instant fan favorites such as the hybrid snapback bob, the oversized print sweater, the stitch-decorated track pants and the new addition to the Dior Canon sneaker. Look 28 featured a model with the five different leather accessories in one hand, as if to say, “Hey, buy this.
But beyond all the coveted items themselves, Jones’ spring 2022 menswear show could be cursed to live on in our hearts as a problem on the essence of collaboration. Last month, a conversation about the brand match – or as GQ’s Rachel Tashijan To call “Corporate Raptorism” – Achieved an enthusiastic pitch. Last week, Editorial Director Christopher Morenci Diagnostic The luxury industry of Tinder addiction and how our sportswear editor, Fabian Gorsler, explained Inflation of collaboration Intended for making sneaker foam. Oh, and at the same time, Dior announced another collection of men’s clothing in collaboration with the Sacai label at Chitose Abe.
But it’s becoming increasingly clear that collaboration is just how new ideas, clothing, and artwork are generated today. In that sense, Travis Scott’s rap house is much more timeless. When Drake sings with Lil Baby, no one in the music industry writes a piece of thought. And when you read the cover notes of an album like AstromondeThe sheer number of fellow musicians, singers and producers who create this work is incredible.
For Dior Men’s Spring 2022, you’ll find similar things like paintings by George Condo, accessories by Matthew M. Williams and Yun An, and of course Scott’s own contributions. With all of those hands involved, does it make sense to say that what looks like a catwalk is Dior x Travis Scott? Jones has collaborated so much by making Dior take an outgoing approach with this curator that it no longer makes sense to call it collaboration. He just does things.
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