More and more of us have realized that our modern fashion industry is killing the planet.

From toxic dyes to desertification, weekly trend dips and disposable clothes are suffocating our environment.

But there’s never been more choice and alternatives to mainstream fast fashion than now, and we’re excited to share some of our apps, books, rental sites, ethical brands and more with you.

Sustainable fashion is the opposite of fast fashion.

Rather than quick trends, weekly drops, and cheap clothes that don’t last or end up in landfill, sustainable fashion focuses on:

• Timeless style produced slowly
• Fashion pieces that will last forever
• Transparent supply chains
• Fair wages and safe working conditions for all
• Carbon neutral
• Less fabric waste
• Quality over quantity
• Locally made clothing or locally sourced fabrics and materials
• Clothing made from recycled or upcycled materials
• Used or vintage fashion
• cruelty free
• Less water-intensive
• No toxic dyes
• Recyclable or plastic-free packaging
• Charity or item of giving back

It’s unlikely that all sustainable fashion brands will be able to cover all of these points, but most will do several.

Pick the topics that interest you the most and look for sustainable fashion brands that align with those areas as well.

Our new guide to sustainable fashion will help you discover the brands, apps, exchanges, websites and more that can help you move away from fast fashion and high street brands to support a slower and more more conscious who appreciates all our clothes and the materials, time and resources that go into them.

Sustainable fashion should be the future of all fashion.

Why do we need sustainable fashion?

Fast fashion is the second largest industrial polluter, accounting for around 10% of global carbon emissions.

It also has a dark reputation for unethical labor practices and animal cruelty.

If you want to make more sustainable fashion choices, Pebble can help.

Read more on: What’s wrong with fast fashion?

As your trusted guide to sustainable, stylish living, at Pebble we believe that wearing ethical and eco-friendly clothing should be easy and accessible.

Our Guide to sustainable fashion is an A-Z filled with ways to make your wardrobe more planet-friendly.

Whether it’s finding sustainable fashion brands in the UK, second-hand shopping, renting clothes or zero waste, there’s something for everyone.

And we have exclusive discounts to start with.

What’s in Pebble’s Guide to Sustainable Fashion?

Check out Pebble’s new guide to sustainable fashion!

We’ve rounded up 90 pages of facts, tips, tricks, and suggestions to help you become the most enduring fashionista ever.

From menswear to activewear, the best jeans to our favorite vintage sites, Pebble has done all the hard work for you, so all you need to do is read.

And our sponsors Ecover share their top tips to wash less, wash well, and help keep your clothes out of landfills longer.

And to help you with your shopping, we have a range of exclusive discounts from some of our favorite sustainable fashion brands in the UK and an exclusive discount from Ecover too.

Get started on your journey to sustainable fashion!

Download the FREE EBOOK (scroll up or down) and let’s go!

• A is for applications
• B is for books
• C is for Certifications
• D is for craft ideas
• E is for ethics
• F is for fabric
• G is for Gymwear
• H is for human rights
• I is for Impact
• J is for Jeans
• K is for children’s clothing
• M is for men’s fashion
• N is for almost nine
• O is for organic cotton
• P is for people to follow
• Q is for questions to ask brands
• R is for rentals
• S is for occasion
• T is for TikTok, Twitter and social media
• U is for underwear
• V is for vegan
• W is for websites to compete with Asos
• X is for Xenacious Fashion
• Y is for the thread
• Z is for Zero Waste

Sustainable fashion brands in the UK

Along with over 90 pages of our expert advice on sustainable fashion, we’ve added some of our favorite sustainable fashion brands, from shoes to dresses, sportswear to linens, and many of them have given us discounts you can use!

What is your favorite sustainable fashion brand?

Share your favorite sustainable fashion brand in the comments below and we can look to include them in our next fashion roundup or guide!