Monday Memo: Happy New Year?
By Holland Cooke
BLOCK ISLAND, RI – Or is ‘happy’ now unproductive? If Brett Baier hasn’t also been leaking FOX News as you read this, he must be feeling lonely there. He and Chris Wallace are said to have protested to management against Tucker Carlson’s “false flag” in the face of the deadly January 6 insurgency that many fear for a dress rehearsal. Shep ‘Smith was already long gone – to anchor the hip and beautifully produced 7:00 p.m. news hour on CNBC – after being so at odds for so long with what the FOX News entertainment shows were up to. to shovel.
Finishing his long stint on NBC, Brian Williams warned, âAmerica in 2021 is an unrecognizable nation to those who came before us and fought to protect it, that’s what you need to do now. They decided to burn everything with us inside.
It signals both a long term warning and a short term opportunity.
Emerging Strategy 2022: Amplify the Madman.
- If I was running FOX I would go even harder on the right. They must play the defense, to outdo the upstarts of MAGA Newsmax and OAN, the beneficiaries of the anger FOX has suffered for announcing the results of the 2020 elections. Tell Judge Jeanine: Louder! Laura Ingraham: Growl some more! Young Carlson: Keep doing that brotherhood boy laugh. When Trump calls, pick up on the first ring.
- Same strategy for talk radio stations plugged into daily doom-N-gloom programming. Check out Sean Hannity and lift the most pessimistic sound clips for imagery that defines the station as a safe space for 70-year-old white males who are the last usual AM users. The number of I’m-the-next-Rush Limbaugh shows will soon exceed the number of surviving listeners (anti-vaxxers, not just the elderly). But you are still on the MyPillow purchase. Push the slippers.
- There is no room for nuance. âFair & Balancedâ is a toast. As Natalie Merchant sang, âGive ’em what they want. Poverty loves company. Complaining is much easier than finding solutions.
Figure that these AMs are now the tail and their FM translators are the dog. It is therefore always possible to sample new spoken word shows. But what will it be?
- I’ll bet you a Palm Martini Brian Williams is less likely to resurface on someone’s digital platform than to become Huntley in Norah O’Donnell’s Brinkley in a repackaged CBS Evening News. But Chris Wallace’s new gig may hint at the next talk radio opportunity.
- He follows former rising NBC / MSNBC star Kasie Hunt on the CNN stream. Its new weekday show will feature interviews with journalists “across politics, business, sports and culture”; rather than the same funeral song day after day that is eroding radio ratings.
- His goodbye FOX: “I want to try something new, go beyond politics to whatever interests me.” I am ready for a new adventure. And I hope you will check it out.
Do you hear those last three words?
Next Talk Radio format: âCheck It Outâ.
Opinion leaders, including SPEAKERS Editor Michael Harrison and blogger Jerry Del Colliano described something I’ve told anyone who’s willing to listen to: The radio station is becoming a robotic playlist of what the movie industry calls trailers. :, extracts podcasts available on the station’s website (and, of course, “wherever you get your podcasts”).
- Think of the audio salad bar, paced so that each vignette is long enough to tempt those interested, but short enough not to ignore those who aren’t, knowing it’s one after the other. . Including stories from advertisers, a more enjoyable pay-for-play than the poorly staged shows that crowd the weekends on many news / maintenance stations.
- Doing this guy’s station in the mall’s food court, handing out samples on toothpicks? YES. Use live streaming to invite intrigued people to use on-demand targeted streaming.
In the meantime, repeat ad nauseam: “Biden is weak.”
Holland Cooke is the author of the eBook “Spot-On: Commercial Copy Points That Earned The Benjamins”, a FREE download here; and “Multiply your Podcast subscribers, without buying clicks”, available exclusively from Chat books (click on the banner on this page). HC is a consultant working at the intersection of broadcasting and the Internet. And it hosts “The big pictureâTV show Friday evenings at 7ET on RT America. Follow him on Twitter @HollandCooke