Slotegrator launches ebook on player acquisition and retention
software and business solutions provider Slot machine released a new ebook on Marketing for Online Casinos and Sports Betting, to help them acquire and retain players.
Slotegrator’s New Marketing Guide for Online Casinos and Sports Betting Adapts the Standard Customer Journey – Awareness, consideration, purchase and retention – to the iGaming area.
First, online gambling businesses need to build awareness of their brand. The ebook covers How? ‘Or’ What use traditional advertising channels such as television and radio reach as wide an audience as possible, as well as use sponsorships to focus on groups with a particular interest such as sports or crypto-currencies. The guide dives even deeper into the online side, covering search engine optimization and digital advertising tactics such as pay per click and display ads.
In addition, the ebook dives into how to cooperate with the right affiliate network in order to benefit from the large volumes of traffic that content creators can generate. And the guide also offers ideas for a comprehensive approach to social media presence and advertising.
Manual details how operators can properly entice site visitors to register and make their first deposits with a user-friendly, easy-to-navigate interface and a quick and simple registration process. The book also exposes the bonuses, other promotions and in-game content that platforms should offer to encourage users to start playing.
In addition, the marketing guide also explores how operators can use email marketing, customer relationship management systems, VIP programs, and fast, professional customer service to keep their players happy and build a lasting relationship with them.
The ebook is available for download here.